Introducing an Indian pharmaceutical company case story that has been producing and selling Ayurvedic & Unani goods for almost 25 years. Deepak Soam, Senior Data Analytic at Cura Pharmaceuticals, told us about the criteria they used to choose ERP, what goals they wanted to achieve, and how they managed to do it in half a year.
Combination of the Ancient Wisdom with Modern Technology
Cura Ayurvedic & Unani Limited was established in 1999 with the vision of blending traditional Ayurvedic and Unani principles with modern technology. Cura Pharmaceuticals manufactures and sells a diverse range of over 500+ products, including medicines (capsules, pills & syrups), juice, oil, vinegar, etc.
The decision to focus on Ayurvedic products was driven by the rich heritage and proven efficiency of Ayurveda in promoting holistic well-being. So, Cura’s goods are suitable for consumers with diabetes, for instance, and all people who carefully monitor their health.
We expanded our product range, diversified our market presence, and invested in research and development to stay abreast of industry trends. Like any business, Cura faced challenges along the way. These challenges ranged from market competition to regulatory compliance. However, our commitment to quality, innovation, and customer satisfaction allowed us to navigate these obstacles successfully.
Cura Pharmaceuticals plans to expand its product line, enter new markets, and leverage technology to enhance customer experience. The ambitious aim is to be at the forefront of Ayurvedic and Unani wellness solutions globally.
The task for ERP Implementation Was to Improve Management and Increase Data Accuracy
Initially, while choosing ERP, Cura Pharmaceuticals pursued a few goals:
- To streamline data management processes
- To improve data accuracy
- To enhance overall business efficiency
They sought a comprehensive solution to handle the diverse needs of their growing business.
We chose Kladana over other solutions due to its robust features, scalability, and user-friendly interface. The decision was based on a thorough evaluation of various solutions, and Kladana stood out for its ability to meet our specific requirements and offer a seamless integration process.
Result in 6 Months — Streamlined Workflows, Data Accuracy & Decision-Making Capabilities
Deepak says that Kladana has fully met their needs, and the software has largely fulfilled their expectations. Kladana’s functionality and reliability have contributed positively to their data management processes.
With Kladana, we improved data accuracy, streamlined workflows, and boosted decision-making capabilities. The software played a crucial role in optimizing our data management practices, leading to increased operational efficiency and better business outcomes.
Deepak is looking forward to the further development of Kladana, as follows a mobile application, and sales associate feature. In Deepak’s view, these aspects would further enhance the Kladana’s usability and contribute to an even more seamless experience for the business operations of Cura Pharmaceuticals. Sign up to our LinkedIn monthly newsletter to keep up to date with the latest Kladana product updates.
